When a football legend arrives, the moment has to feel iconic. To welcome Gianluigi Buffon to PSG, UNTITLED designed and produced a custom Vespa motorcycle escort through Paris.
The idea
A signing announcement is usually a photo and a shirt. For a legend like Buffon, we wanted an arrival the whole city could feel.
The work
We turned a simple arrival into a cinematic, city-wide experience that blended sport, culture and Parisian style, with the Vespa escort at the heart of it.
Credits
Client: Paris Saint-Germain · Vespa · Creative agency & production company: UNTITLED
Another PSG campaign by UNTITLED: Nike Mercurial PSG. Or browse all our projects.
Have a story that deserves to be told? Get in touch with UNTITLED and let’s create something memorable together.
