More than a pose, a state of mind. For the AS Monaco 3rd kit, UNTITLED crafted a Kappa campaign that captures the intensity behind performance.
The idea
A third kit is a chance to say something new. We focused on the moments around the action: the focus before, the emotion after the effort.
The work
Through motion and contrast, the images reflect the duality of the athlete: instinct and control, power and precision.
Credits
Client: Kappa × AS Monaco · Creative agency & production company: UNTITLED
More Kappa by UNTITLED: Kappa × Alpine at the Miami Grand Prix. Or browse all our projects.
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