Where motorsport meets the culture of the street. For the Barcelona Grand Prix, UNTITLED reinterpreted the Kappa × Alpine collaboration through the lens of Barcelona’s glide culture.
The idea
Barcelona moves on wheels: skateboards, bikes and boards gliding through the city. We connected that everyday flow to the speed of Formula 1.
The work
Fluid movements, urban freedom and a city shaped by motion. From circuit to concrete, the project blends racing performance with the effortless flow of Barcelona’s lifestyle.
Credits
Client: Kappa × Alpine F1 Team · Creative agency & production company: UNTITLED
The same collaboration in the US: Kappa × Alpine at the Miami Grand Prix. Or browse all our projects.
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UNTITLED — Creative agency & production company · Barcelona · Paris · Marrakech